Calculate The Real Cost Of Missed Calls In Your Business
Missed calls × conversion rate × average job value = lost revenue. Most UK trade businesses are leaking £20,000–£60,000 a year. Here's how to do the maths.
The number every trade and service business should know is the cost of a missed call. The formula is simple: missed calls per week × your conversion rate × your average job value × 52.
Worked example: 10 missed calls a week, 30% conversion, £2,000 average job. That's 10 × 0.30 × £2,000 × 52 = £312,000 of lost revenue a year. Even at half the conversion rate it's £156,000 — far more than the £299–£999/month an outsourced phone team costs.
Most UK trade business owners under-estimate missed calls by 3–5x because the missed call doesn't ring on their phone — it goes straight to the next provider on the customer's Google search. The only way to know is to put a real human on the line, log every enquiry and measure.
VA365 Trade365 answers your business phone in your name, qualifies the enquiry, books it into your CRM or diary, and chases every quote on a 2-7-14 cadence. Within 30 days you'll have a real baseline of what your phone is worth — and most clients find the service has paid for itself by week two.
Book a 15-minute call with Jo and we'll run the missed-call maths on your actual numbers, no obligation.