Pricing Guide · Updated 2026
UK Virtual Assistant Pricing — What It Really Costs In 2026
Hourly rates, retainer packages, hidden costs, and the loaded cost of hiring an in-house admin. Every number on this page is the price we'd quote you today.
The short answer
UK virtual assistants cost £25–£45 per hour freelance, or £299–£1,999 per month on a fixed retainer. VA365 starts at £299/month for Lead365 and goes up to £1,999/month for Business365 — your entire back office.
Side-by-side
Every UK option compared
What you actually pay, what it's best for, and what the risks are.
| Option | Price | Best for | Watch-out |
|---|---|---|---|
| Freelance VA (hourly) | £25–£45/hr | Ad-hoc tasks, < 5 hours/month | No cover when they're sick or busy |
| VA Agency (block hours) | £35–£55/hr | Specialist or short projects | Hours expire; cost balloons fast |
| VA365 Lead365 | £299/mo | Stop missing enquiries | — |
| VA365 Sales365 | £599/mo | Quote follow-up + pipeline | — |
| VA365 Desk365 | £999/mo | Full admin team — inbox, diary, CRM | — |
| VA365 Business365 | £1,999/mo | Your entire back office | — |
| In-house office manager | £38,000–£45,000/yr loaded | 10+ FTE business | Recruitment, notice, sick cover, holiday, NI, pension, equipment |
The hidden number
What an in-house admin really costs
A £28,000 salary is rarely £28,000 on the P&L. Here's the loaded cost.
Business365 covers the same scope for £23,988/year — with no recruitment risk, no notice period, and continuity through holidays and sickness.
People also ask
UK virtual assistant pricing FAQ
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