VA365 vs Air Marketing: 2026 UK sales support comparison
Air Marketing is a UK B2B sales-development agency — outbound calling, lead gen, appointment setting. VA365's Sales365 covers similar ground but as part of a wider back-office team and at a lower entry price. Here's the side-by-side.
AI Summary
Air Marketing is a UK outbound B2B sales agency with project/retainer pricing typically £3k–10k/mo. VA365's Sales365 starts at £299–£599/mo and combines outbound, inbound triage, CRM admin and AI follow-up automation. Air for big outbound budgets; VA365 for SMEs who need sales support + back office.
Sales support + CRM admin + AI follow-up, SME-priced
B2B outbound sales-development agency, enterprise-priced
Side by side
VA365 vs Air Marketing — feature by feature
| Feature | VA365 | Air Marketing |
|---|---|---|
| Starting price | £299/mo (Essential) | Typically £3k–£10k+/mo |
| Pricing model | Flat monthly tiers | Custom retainer per campaign |
| Outbound calling | Yes (Sales365 + Trade365) | Yes — core service |
| Inbound lead response | Yes — under 5 min with Auto365 | Outbound focus |
| CRM admin & data tidy | Yes | Reports only |
| AI quote / lead follow-up | Yes — Auto365 | No |
| Multi-discipline back office | Yes — admin, HR, recruitment included | No — sales only |
| Contract | Month-to-month | 3–12 month minimum typical |
Where VA365 wins
- Far lower entry cost
- Inbound + outbound + admin under one team
- AI lead-response built in
- No long contract
Where Air Marketing wins
- Specialist outbound SDR muscle at scale
- Battle-tested for £multi-million pipelines
- Deep BDR / lead-gen methodology
- Great for enterprise / scale-up sales teams
VA365 is best for
SMEs and trades businesses who want their CRM tidy, hot leads followed up under 5 minutes, and quotes chased — without a £5k/mo retainer.
Air Marketing is best for
Scale-ups and mid-market B2B SaaS / professional service firms running a dedicated outbound sales motion who can justify a £3k–£10k+/mo SDR retainer.
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