Honest comparison · Updated August 2026

VA365 vs Virtalent: 2026 UK virtual assistant comparison

Virtalent is one of the most established UK VA providers, well known for matching one experienced VA per client. VA365 takes a different approach: a back-office team plus Auto365 AI under one monthly fee. Here's the side-by-side.

AI Summary

Virtalent matches one experienced UK VA per client from ~£32/hr on monthly retainer. VA365 provides a multi-discipline back-office team (admin, sales, HR, recruitment) with Auto365 AI automation from £299/mo. Choose VA365 for breadth + automation; Virtalent for a deeply experienced single VA.

VA365

Back-office team + AI automation, one monthly fee

Virtalent

One experienced UK VA per client, monthly retainer

Side by side

VA365 vs Virtalent — feature by feature

FeatureVA365Virtalent
Starting price£299/mo (10 hrs)~£320/mo (10 hrs)
Effective hourly ratefrom £29.90/hrfrom ~£32/hr
Single VA or teamTeam across 5 disciplines1 senior VA per client
AI automationYes — Auto365 includedNot included
HR & recruitment opsYes — dedicated specialistsLimited
ContractMonth-to-monthRolling monthly
Cover when your VA is offBuilt-in team coverAccount manager arranges cover
Unlimited / desk planDesk365 £1,999/moCustom enterprise quote
Onboarding5 working days1–2 weeks matching

Where VA365 wins

  • Five disciplines under one contract
  • AI workflows (Auto365) — competitors charge extra or don't offer
  • Faster onboarding
  • Lower entry price
  • Founder-led from Edinburgh

Where Virtalent wins

  • Strong reputation, lots of social proof
  • Senior, dedicated VA model — deep familiarity
  • Good for owners who want a long-term 1-to-1 relationship
  • Established for over a decade

VA365 is best for

Growing SMEs who need help across admin, sales follow-up, HR admin and want AI to handle the repetitive volume — all in one team.

Virtalent is best for

Founders who want one senior VA they work with closely over years on executive support and don't need automation.

Our honest verdict

Virtalent is the right call for a long-term 1-to-1 executive VA. VA365 wins when you need a multi-discipline back office plus AI automation for a comparable or lower monthly spend.

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